"YouTube has always been an open stage where anyone can share her story"
YouTube is populated by a vast array of women who are creating content around a myriad of topics: beauty, gaming, fashion, comedy, social issues, music, robotics, DIY – if you can think of it, there’s probably a woman on YouTube creating a video for it. Like many spaces online, YouTube is a place where women can be creative, engage an audience, and show passion for their many talents and interests. And also like many spaces online, it’s a place where it might be best to avoid the comments section to keep that positive mindset.
In the run up to International Women’s Day on March 8th and to ensure that everyone remembers that YouTube is a place where everyone has “the creative freedom to express themselves, their thoughts, and perspectives”, YouTube has announced two new programs which aim to celebrate female voices across the platform.
One program sees the creation of a year-long partnership with the United Nations with top female creators being appointed as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The creators appointed in these positions have been announced as Ingrid Nilsen, Jackie Aina, Yuya, Taty Ferreira, Hayla Ghazal, Louise Pentland, and Chika Yoshida. It’ll be their job to advocate for gender equality and work with the UN as role models “to inspire and activate their global fan communities as well as women and girls around the world.”
The second initiative is the global YouTube Spaces program, which over the past few months has seen the creation of over 50 videos which put women’s voices in front of and behind the camera. The program brought together six female creators from across the world including Anna Akana (U.S.), Alexys Fleming (U.S.), Julia Tolezano (Brazil), Em Ford (U.K.), Nilam Farooq (Germany) and Kuma Miki (Japan) who acted as Creative Directors in their respective YouTube Spaces, helping mentor other creators who also participated in the video shoots.
The videos they’ve created as part of the program include tributes honouring historical female leaders and original scripted content, covering topics and genres like women in the workforce, health, science, engineering, music, and comedy. The videos have started rolling out and you can access the playlist here.
YouTube say they “hope these new programs will inspire even more women to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.” We hope so too.
Main Image: YouTube