Could Nintendo be planning to return to movie making?

Or are we reading a bit too much into it?

After their unintentional addition to the horror genre with the Super Mario Bros movie in 1993, it seems like Nintendo might finally be planning to reconsider their relationship with movies, hinted at by none other than Shigeru Miyamoto, the mind behind Nintendo’s most successful franchises.

Speaking to Fortune at E3, Miyamoto said “We’ve had, over the years, a number of people who have come to us and said ‘Why don’t we make a movie together – or we make a movie and you make a game and we’ll release them at the same time?’.” But Miyamoto, perhaps having learned lessons from Super Mario Bros, or video game adaptions in general went on to say:

“Because games and movies seem like similar mediums, people’s natural expectation is we want to take our games and turn them into movies…I’ve always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different.”

And he’s unequivocally right; some of the games we enjoy taking part in most could seem utterly mindless when we sit back and watch them as movies. Miyamoto didn’t, however, rule out broadening into movies in the future:

“As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with that – and we’ll potentially be looking at things like movies in the future.”

Recently, Nintendo have been making tentative steps around Hollywood, allowing their characters to be used successfully in the animated hit Wreck it Ralph, and unsuccessfully in the critically shredded Pixels. It wouldn’t be surprising if Nintendo wanted to assert a bit more creative control over their characters as they’re transferred to movies in order to ensure more successes like Wreck it Ralph, and no one would be more suited to do this than Miyamoto. It could be a good time for Nintendo video games to enter Hollywood, considering the recent successes animated films have had, and Nintendo’s style and ethos is certainly more suited to animation than live action.

Of course, Nintendo have also reportedly been in talks with Universal regarding the creation of a theme park. These talks could either add credence these move into feature film rumours, or it could negate them, if it turns out that Nintendo are paying greater attention to visual content production and character merchandising purely for the attractions in their new theme park which would be unsurprising, considering the popularity of simulation rides at Universal.

Regardless, if Nintendo do decide to get back into the movie making business, I don’t think I could say no to The Fast and the Furious 8: Rainbow Road.


Main Image: © iStock/ilbusca