You can practically hear ‘Baby It’s Cold Outside’ playing when you look at this page in American department store Bloomingdale’s holiday catalogue.
The page says ‘Spike your best friend’s eggnog when they’re not looking,’ and shows a man in a suit, who looks disturbingly like Robin Thicke, giving the creepiest side-eye imaginable to a laughing woman.
Sure, nothing says you’re in the festive spirit like getting your friend drunk without their knowledge. At best this says “be a shit friend this Christmas” and at worst, when taking the image into consideration, it actually promotes rape.
There was plenty of understandable outrage on Twitter:
— Kristen Alderson (@krisalderson) November 10, 2015
That Bloomingdales ad is horrific. How was that ever approved let alone thought of as a good idea?! Despicable.
— Kirby (@oc_11) November 10, 2015
ad exec: "so the concept for the ad is…DATE RAPE"
bloomingdales: "awesome sauce!" pic.twitter.com/yeC0cyttiJ
— eve peyser (@evepeyser) November 11, 2015
Bloomingdale’s have, as you’d expect, issued an apology on Twitter:
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.
— Bloomingdale's (@Bloomingdales) November 10, 2015
But, honestly, we’re amazed the page ever got to see the light of day because there’s absolutely no way to interpret it positively. None. What were you trying to promote, Bloomingdale’s? What? The only thing we’ve managed to take away is that if anyone you know that shops at Bloomingdale’s offers you an eggnog this Christmas we suggest you decline and back away slowly.
What a Bloomingfail.
Image via Imgur