Dyson has reinvented the hairdryer

But the price might make your hair curl

Hairdryers really haven’t changed much over the years. Although we can think of plenty of things that we’d like to change about them – their noise, heat, and appetite for hair being just some of them – they’ve really become an imperfect necessary evil for those of us who, under no circumstances, can ever let our hair air dry.

Having re-engineered things like vacuum cleaners, handdryers, and fans, Dyson has now decided to give us a new take on the traditional hairdryer with its new Dyson Supersonic. And incredibly, no, it won’t connect to your WiFi and it doesn’t come with a companion app.

Even from the outside, the Dyson Supersonic has given the hairdryer a much-needed update with a more compact and visually appealing design but it’s on the inside where the real important changes are.

The most significant change Dyson has made is in the motor used; rather than using a large heavy motor like other hairdryers, Dyson has fitted the Supersonic with its small V9 motor. The V9 is on average 6 times faster than the motors you find in other hairdryers, and it’s also a third of the weight and up to a third of the size. This has enabled Dyson to move the motor from its usual place in the head of the dryer into its handle, redistributing the weight and moving the ventilation to the base from where it should be harder to eat your hair. This weight redistribution should hopefully allow for greater balance, meaning that when you’re drying your hair you won’t feel like you’re constantly fighting the weight of the dryer as it dips threateningly towards your skull every time you dare to loosen your grip.

Not only will the change in motor make the dryer more efficient and lighter, it’ll also make it quieter as the Supersonic has been engineered so that the some of the grating high-frequency sound usually produced by hair dryers is at an even higher frequency that can’t be heard by human ears. Don’t worry about sending your dog running for the hills, apparently it’s high enough that they won’t be able to hear it either.

Just because the V9 is a smaller motor doesn’t mean the Supersonic is less powerful, either. Because the motor has been moved to the dryer’s handle, Dyson has used the space in the head for the air multiplier technology used in its other products which will triple airflow for faster drying. To make sure this faster airflow doesn’t leave you feeling like you’ve just stood in front of a dragon’s mouth and yanked on its tail, Dyson has fitted the dryer with a glass bead thermistor that will measure the air temperature 20 times a second and a microprocessor that will regulate the heat to stop your hair burning.

The styling attachments won’t overheat, either, thanks to built in air-channels that suck in cool air as hot air is blown through the centre. It’d be nice to be able to change or remove the attachment without having to use my sleeve as a protective glove, I have to admit. The attachments also connect to the main dryer using a magnetic ring so that you don’t have to keep bashing the pieces of plastic together like knock-off Lego.

Overall, it seems that Dyson has managed a pretty smart redesign; quieter, lighter, less damaging to the hair and it actually looks good on the outside, as far as that’s possible for a hairdryer. So, what’s the catch? Well, it’s the price. The Dyson Supersonic is expected to cost £299 when it’s released in September which definitely isn’t cheap. That said, many of us use our hairdryers multiple times a week and if Dyson isn’t just full of hot air and could improve the hair drying experience as much as it seems to think, the Supersonic might just be worth the investment.

Your next challenge, Dyson? We’d like to see something cordless.


Images: Dyson