Girls Who Code is taking on sexist stereotypes with this satirical campaign

"Coding is just too rational when I'm this emotional"

Why is it so difficult for women to get into coding? We could point fingers all day at unwelcoming male-dominated work environments and harmful sexist stereotypes perpetuated by the media but let’s face it, the real problem is us. We’re just not made for coding, our bodies fight against us at every turn; we frequently get distracted by our breasts, our eyelashes are too long and fluttery to properly see our screens, and don’t even get us started on this whole menstruation thing that makes us just as likely to put our keyboards through our screens as to type on them.

At least that’s what a new satirical campaign for Girls Who Code is telling us. In an attempt to tackle some of the ridiculous stereotypes that are perpetuated when it comes to women in scientific fields the campaign ridicules them, showing them to be what they are: misinformed and ludicrous. Check out one of the videos below:

In an interview with Adweek, Reshma Saujani, founder and CEO of Girls Who Code said: “Everyday women are faced with negative bias for being women and women in technology. We feel that in addition to teaching girls to code, we need to change culture. We really wanted to spark a conversation about what we could do to create a more inclusive, well-rounded image of what a programmer is.”

It’s important to inspire young women and tell them they’re more than capable of becoming programmers, and part of inspiring them should definitely involve tearing down the stupidity that tries to stop them. One thing’s for sure, these girls have nailed deadpan humour.